Saturday, July 25, 2009

Lady Cab Driver

Here's a brilliant idea that would never be allowed to work here in the United States: a ladies-only cab company with pink taxis and female drivers: "Girl Taxi" Service Offers haven To Beirut's Women
These days the (Beirut's) transport staple is facing some serious competition from a growing army of female taxi drivers, dressed in stiff-collared white shirts, dark shades, pink ties and small pink flowers tucked into their flawlessly coiffed hair.

All of them drive for Banet Taxi, or "girl taxi" in Arabic. It is Lebanon's first cab service for women, by women. You can't miss the company's signature candy-pink cars.

"I chose pink because the first idea that comes to mind when you see pink is girls," says Nawal Fakhri, 45 years old, founder of Banet Taxi.

It would never be allowed to work in the US because of rampant corruption and cartelization in US cities that keeps the number of taxi medallions artificially low. It would never work because someone would inevitably bring an equal protection claim. And, it would never work because it would turn into a ridiculous "bold 'n' brassy" post-feminist statement, which would not work with the frankly feminine atmosphere that Fakhri tries to maintain in her cabs:

The company is part of a regional trend. Entrepreneurs across the Middle East have recognized the business potential in offering secure transportation options for women. Banet Taxi follows on the heels of successful women-only transportation models in Dubai, Tehran and Cairo.

In Beirut, the growing company is a sign the private sector is succeeding where the politically volatile public sector fails.

"I like being one of the few female taxi drivers in Lebanon," says Maya Buhaidai, 34, as she takes a sharp turn on a windy road in the mountains overlooking Beirut. "And I like the work. It's easy, it's fun and I get to talk and laugh with my passengers."

As the sun sets, Ms. Buhaidai drives passenger Lamia Samaha, 37, from a suburb on the mountain slope to the busy central Beirut district of Hamra. Along the way, they chat about the news, TV shows and children.

"I am at ease because I am accompanied by a woman. I sometimes find men hard to handle," says Ms. Samaha, causing her and her driver to laugh heartily.

At last, a cab safe for girl-talk! Fakhri, by the way has made back her original $200,000 investment and expects to earn at least that much this year. Lebanon may bear the oppressive weight of Syrian occupation and religious fascism, but in Beirut at least there is enough room for women to find their own corner of freedom.

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